EZ360 is Transforming Vehicle Showcasing for Dealerships

Izzy Alpert, the founder of EZ360, is changing the way car dealerships present their inventory online. With decades of experience in automotive technology, including a 2005 patent for voice-driven video assembly, Alpert has focused his expertise on solving a key industry problem: poor-quality vehicle images on dealer websites.

The Image Quality Challenge

Traditional methods of uploading car photos rely on compressing images for data feeds, leading to low-quality visuals. This has been a persistent issue, especially as 4K photography becomes standard. “Every time you copy a picture, you lose quality—it’s a JPEG problem,” Alpert said.

Alpert identified that dealerships needed more than better images; they needed a solution that ensured high-quality photos could be processed and published quickly. This led to EZ360’s platform, which maintains images in 4K resolution and enables instant publication. “You can zoom into a tire and read what’s printed on it. That level of detail changes how buyers see the vehicle,” he explained.

Fast, Seamless Publishing

Speed is another critical advantage of EZ360’s system. Unlike the typical one-to-two-day turnaround for getting vehicle images online, EZ360 allows instant updates. “The cycle time from shooting to publication for most car dealers is one or two days. For us, it’s zero,” Alpert shared. This means dealerships can keep their online listings current and professional.

Turntables Designed for Dealerships

EZ360 also developed custom photo turntables tailored to the automotive industry. These turntables address common issues like durability and cleaning. The fiberglass and epoxy-coated tops are easy to maintain and built to last. “We built turntables that are like Corvettes—they clean like boats,” Alpert said.

Consistency is Key

For Alpert, the real value of EZ360 lies in creating a consistent, trustworthy online presence. “Your website is your only real estate now. Every car needs to look the same, and every photo should show buyers a place they want to buy from,” he emphasized.

The Bottom Line

EZ360 provides dealerships with tools to showcase their vehicles in the best possible light, ensuring high-quality, consistent images that are immediately available online. With these innovations, Alpert is helping dealerships improve customer trust and increase sales efficiency.