In today’s automotive market, high-quality vehicle images are critical. Buyers rely on online listings, and dealerships must showcase vehicles effectively. Turntables, paired with automated photography systems, solve a common problem for dealerships: limited space.
Izzy Alpert, CEO of EZ360, shared with Auto Success how turntables are revolutionizing dealership photography by optimizing space and efficiency.
The Role of Turntables
Traditional vehicle photography often requires 35 to 40 feet of clearance to capture a full 360-degree view. This is impractical for many dealerships, especially in space-constrained locations.
Turntables offer a solution by spinning the car instead of requiring a photographer to move around it. Alpert explains, “The beauty of a turntable is that it saves space. You can tuck it into a corner, just three feet from one wall, and position the camera 17 feet away. Compare that to a walk-around setup, which needs 35 to 40 feet of open space—you’re saving a ton of room.”
Space Requirements
Turntable setups require significantly less room than traditional methods. For most cars, a 25-by-28-foot area is sufficient, with the turntable placed three feet from one wall and the camera positioned 17 feet away.
For larger vehicles like the F-350 crew cab with a long bed, a slightly larger space is ideal. Alpert suggests, “For those, I’d recommend a 30-by-30 or even 30-by-35-foot space. It makes it easier to maneuver and keeps everyone comfortable while working.”
This flexibility allows dealerships to adapt to their available space while maintaining efficiency.
Streamlined Efficiency
Turntables not only save space but also make the photography process faster and more consistent. Vehicles can be photographed with minimal adjustments, ensuring professional results every time.
Many dealerships now dedicate specific areas to turntable setups, often using curtains or enclosed spaces for a polished, distraction-free appearance.
The Takeaway
Turntables are a practical solution for dealerships aiming to improve their vehicle photography. They minimize space requirements, enhance efficiency, and produce high-quality images that appeal to online buyers.
As Alpert puts it, “Turntables save space, streamline the process, and deliver professional results without requiring a massive footprint.”
For dealerships looking to stay competitive, adopting turntables and systems like EZ360’s automated studio is a smart move toward modernizing their photography process. To learn more, contact us now to learn more or schedule a demo!
