Dallas, TX — EZ360 and Dealer.com are teaming up to provide clients the ability to capture exterior SPIN, interior 360 panoramic views and pictures in 4K quality that are published instantly to websites that are powered by Dealer.com.
4K pictures are vivid and sharp but file sizes are 6-15 times bigger than standard pictures, rendering them difficult to transfer through the traditional data feeds. This unique feature became possible thanks to industry-first API (Application Programing Interface) created by EZ360 and implemented and released to all of Dealer.com’s clients via a special Custom Vehicle Display Page (“CVDP”).
The CVDP showcases photos in high-resolution with crisp color and fine detail. It has become a key factor in car dealers’ ability to sustain and increase pre-owned vehicles sales during the pandemic. Most buyers prefer to stay at home, rather than dashing from dealer to dealer to take a close look at vehicles. Thanks to the 4K picture size, potential buyers can zoom in until they are just 2-3 feet away from the vehicles with no degradation of image quality.
“COVID-19 forced our buyers to stay at home. EZ360 enabled us to bring the showroom to their living room” said Edward J. Hyde, the owner of Legacy Automotive Group “Our 4K pictures, combined with EZ360’s Computer Vision and Machine Learning technology, are a game-changer, especially nowadays. With the integration between Dealer.com and EZ360, we are able to present the exterior and interior of the vehicle in a unique CVDP that has proven to be very effective as our overall sales increased despite the pandemic.”
“EZ360 shows Dealer.com’s innovation with 3rd Parties on our platform. We are providing a supported way to integrate onto client websites,” said Chris Vargo Director of Strategic Corporate Partnerships. “With Dealer.com’s new API, we can track what third parties are doing on the platform to help ensure data security and website performance. We also can observe and monitor third-party code performance and provide feedback to both dealers and third-party providers on the user-experience of their integrations.”
“We are proud to be the first photo system provider that enables our clients to produce and publish 4K quality pictures,” said Izzy Alpert, the President and CEO of EZ360 “Dealer.com’s API system enables our clients to instantly post the pictures, even before the vehicle leaves the photo studio, providing our clients with higher ROI of their advertisement budget.”
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
Based in Dallas, TX. EZ360, a division of SiSTeR Technologies provides Car Dealers with wall-to-wall solutions for automated pictures and rich media capturing, processing and publishing, as well as Computer Vision and Machine Learning for automated post production enhancement.
Founded in 2003, SiSTeR Technologies invented the automated production of video files
from still images (“Pictures to Video”). In 2017 SiSTeR launched EZ360 to provide turnkey photo studios with turntables, lighting, cameras and automation packages as well as software for spins, 360’s, and walk-arounds.
For more information visit www.ez360.tv or call (888) 88-EZ360 (888-883-9360).