The Auto Success Executive Spotlight: Transforming Dealership Photography with EZ360’s Automated Studio
In a discussion with Auto Success, Izzy Alpert, CEO of EZ360, explained how AI is transforming vehicle photography. He addressed challenges like poor weather and emphasized the importance of innovation to deliver consistent, high-quality images that meet client expectations.
Auto Success: Let’s talk about something every dealership struggles with—bad pictures. Imagine it’s pouring rain or even a snowstorm. Can AI step in and fix photos taken under those conditions?
Izzy Alpert: “hat’s an interesting challenge. The short answer is, you either work with what you have or you lose opportunities with your clients. You can try to rely on the rare perfect weather days—gray skies with ideal lighting early in the morning or late afternoon, no rain, no snow. Or you can fake it. But eventually, clients will notice. The truth is, weather doesn’t negotiate, and bad conditions make it impossible to deliver consistent quality outdoors.”
Auto Success: So, it seems like the real solution is to either find the perfect outdoor conditions or move photography indoors.
Izzy Alpert: “Exactly. And there’s more to it than just avoiding bad weather. The biggest obstacle is the sun. Shooting outside in sunlight, even with filters, just can’t produce the same level of quality. The sun creates all kinds of unwanted reflections—like a glare on the car’s exterior—and shadows that obscure details inside the vehicle. For example, you might see the leather on the seats but miss the details on the floor or the seat bottoms.”
Auto Success: Sounds like sticking to outdoor photography means sacrificing a lot of quality and time.
Izzy Alpert: “That’s right. You either restrict your shooting schedule to those few ideal times or accept lower-quality photos—and risk losing clients. That’s where automated studios come into play. They eliminate all the environmental guesswork, ensuring dealerships get consistent, high-quality images every time. It’s not just about solving a problem; it’s about elevating the entire process.”
ABOUT EZ360
Compete with Carvana using EZ360’s custom-built photo studio designed for flawless 4K images and full-screen custom vehicle display pages (VDPs). With 300,000 lumens of LED lighting, a diffuser, and rounded photographic walls, every shot is consistent and professional. The 18′ heavy-duty turntable captures perfect 360° spins at the press of a button.
EZ360’s automation lets you photograph and process a vehicle in under 10 minutes, with images instantly published to your website. Advanced tools like Smart Crop and Smart Enhancer automate post-processing, saving you hours daily. Get started at https://ez360.tv or call (888) 88-EZ360 (888-883-9360)!
