In a recent feature with Auto Success, Izzy Alpert, CEO and founder of EZ360, discussed how high-quality photography is changing the automotive industry. He shared valuable insights into the role of advanced visual tools in improving online vehicle marketing and revolutionizing the car-buying process. Alpert highlighted how EZ360’s innovative approach is helping dealerships present vehicles more effectively, ultimately enhancing the customer experience and driving sales.
Auto Success: Do you believe great vehicle photos can sell a car for a higher price or improve gross profit?
Izzy Alpert: “High-quality photos absolutely grab attention. While it’s hard to prove they directly increase profit, the impact of bad photos is undeniable. Poor-quality photos can make buyers look elsewhere, leaving dealerships with longer sales cycles and missed opportunities.”
Auto Success: Can you elaborate on the cost of bad photos?
Izzy Alpert: “Think of it as competing for attention. Imagine two cars listed side by side: one with stunning, professional photos and the other with dull, poorly lit images. Buyers are naturally drawn to the better-looking option. The cost of bad photos is the lost potential—slower sales, lower engagement, and possibly selling at a lower price.”
Auto Success: That makes sense. In a competitive market, standing out visually is everything.
Izzy Alpert: “Exactly. A car’s first impression happens online. Great photos ensure it catches the buyer’s eye first. With EZ360, dealerships can create listings that consistently stand out, engage buyers, and lead to faster sales.”
ABOUT EZ360
Compete with Carvana using EZ360’s custom-built photo studio designed for flawless 4K images and full-screen custom vehicle display pages (VDPs). With 300,000 lumens of LED lighting, a diffuser, and rounded photographic walls, every shot is consistent and professional. The 18′ heavy-duty turntable captures perfect 360° spins at the press of a button.
EZ360’s automation lets you photograph and process a vehicle in under 10 minutes, with images instantly published to your website. Advanced tools like Smart Crop and Smart Enhancer automate post-processing, saving you hours daily. Get started at https://ez360.tv or call (888) 88-EZ360 (888-883-9360)!
